800-844-5616

800-844-5616

Real brick-look floor drops made for photography.

Concrete floor drops with smooth, non-reflective finish.

Stone floor drops with natural texture detail.

Matte tile prints that photograph true without glare.

Wood floor drops with natural grain and tone.

Questions? Call Us 1-800-844-5616

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Questions? Call Us 1-800-844-5616

Questions? Call Us 1-800-844-5616

Learning Center

Let’s open with an image I made of legendary actor Charlton Heston.  It was made with one light – very similar to the lighting I used on the model (the last shot in the article) in my last column for Denny.  Notice that I often use of a small silver reflector to fill the shadows just slightly (so they don’t go jet black without any detail), and secondarily, the reflector (depending on the angle) adds additional catch lights to the subject’s eyes to give the photograph more life.  Subtleties are the key.
  • 6 min read
The photograph of Sophia Loren was shot for the cover of Good Housekeeping Magazine.  On this particular two-day shoot with the lady (in Culver City, California), we produced probably a half dozen magazine covers and personal shots as well.  For this shot, I used one light placed at 11:00.  Sophia is sitting on a Denny Mfg. adjustable stool.  2 lights illuminate the background—each at 45-degree angles.  The white background is about 4 feet behind her.  There you go!
  • 4 min read
I made this photograph of Elizabeth Taylor for part of an advertising campaign for Passion Perfume.  Celebrities, however, just like the average business executive or the busy housewife have only so much time for photography.  So naturally, since the tough part of the session is always in the lighting and setup, I went in close and produced several headshot portraits of Elizabeth at the same time.
  • 5 min read
“Ordinary people” love feeling like models and movie stars—so it’s your job not only to make them feel that way, but to capture them looking that way!
  • 3 min read
Our couple booked a formal portrait session (it could have been a formal bridal portrait for that matter).  Once we got the hero shot (the money shot) in the can – meaning we captured a quantity of good images showing the couple with formal poses (which was the purpose of the booking), we transitioned to a fashion look (a more editorial look).
  • 2 min read

I heard a radio commercial yesterday where the announcer said “…You’re in the business of selling products.  Did anyone ever teach your salesmen how to sell???”  The company was offering sales training…

We, photographers, are in the same business.  We’re selling products as well—a product of our art and vision (so first, we have to create an appealing product (!)), but, additionally, did anyone ever teach you how to sell?

  • 3 min read

Approximately 50% of American households have a dog. That dog is more important than any of our kids – we all know it ;). I’m kidding – I think I’m kidding.

So….

Ask your next portrait client – with children - to bring the family dog. If they agree, you can always do a shot like the one below (or a thousand other...

  • 2 min read
Everybody is a celebrity! In fact – that’s truer now than ever before – because everybody is always taking pictures of themselves and sending it to their “millions” of followers! Remember, the younger generations want fame more than they want money (very foolish, by the way ;)). Anyway, I always treat my clients like celebrities AND photograph them like celebrities – even if I’m doing a free
  • 3 min read
Combined in these 5 downloadable books ARE MORE THAN 700 PROFESSIONAL ASSIGNMENTS – that made me a small fortune - ALL DESCRIBED IN DETAIL.  I went from shooting at $8 a day (yes, it’s true) to licensing commercial shots at $100,000 a year (and shooting portrait sessions that went beyond $100,000 as well).
  • 3 min read
In honor of my client, Pat Sajak, finally calling an end to his legendary run on Wheel of Fortune, let’s take a look at this shot of Pat that I made in my Culver City, California studio.
  • 2 min read
 Portrait photographers should get customers in their studios at the lowest possible price.  Reality:  Even if you’re not making a dime, it’s worth getting the client (and certainly family portraits or groups) into the studio…
  • 5 min read
 The key to making money in our business lies in creating images that the customer loves!  You can’t sell it if you don’t shoot it!  The key to making that philosophy a reality is that you must shoot a lot of images with variations because you will never ever know which ones your client will pick!
  • 6 min read

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