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About Us

The Denny Manufacturing Co., Inc. is committed to serving the photographic industry with the best products.

For over 48 years, we have been the leader and innovator in the photographic industry, providing a personalized service experience and serving as a one stop outlet for all of your photography backdrops, photography equipment, and photo props needs. We offer a full line of photo backdrops,photography equipment, faux floor drops, and photo props for photographers around the world. Denny Manufacturing began with a mission to provide high quality, innovative products, and is still known as doing such today.

Denny Mfg Owner CEO Portrait
Denny Manufacturing Co. was founded by owner Dennis "Denny" Variali in 1971.  As a photographer himself, he became frustrated with lack of photography backdrops offered to the industry. Denny wanted to create and sell a quality line of backdrops and props to the industry that had been a big part of his life.  He hired an artist and just days later the Denny Co. was born (later to be incorporated as The Denny Manufacturing Co., Inc.).

Like many great USA companies, Denny Manufacturing Co. started operations out of a garage.
As demand quickly increased, Denny leased the first building.  Just four years later,  the company printed its first mail piece showcasing a few select photography backdrops and photo props. The company continued to grow, despite setbacks along the way. In 1976, the new building was destroyed by arson, but the Denny team managed to continue the production of backdrops. Our Gulf Coast location means we must be prepared for hurricanes, and with each major storm we were-sometimes operating solely on generators for up to months at a time.

Through all the hard times and triumphs, Denny has continued to expand to the now 98,000 square foot facility.  Denny Manufacturing has kept their commitment to enhancing the photography industry by creating innovative, quality portrait backgrounds and photography props for all photographers. Denny Manufacturing is the creator of the original Freedom Cloth©,  a wrinkle-free photography backdrop made of a cloth material which quickly has replaced the muslin background. Our neoprene Roll Up photo floors are the perfect complement to our photo backdrops, rolling up for easy storage and providing an extremely realistic look.  Many of these products were all introduced to the photographic industry first by Denny Manufacturing.

We may still be the world's largest, but here at Denny's, we seek to deliver a personal experience to each of our customers. Today, the company is still owned and operated by our original founder: Denny Variali.

We are also proud to offer expanded services to fit your photography needs through our Personalized Photo Gift division. This unique part of our company offers wholesale prices on a large selection of photo gits and custom canvas gallery wraps with no minimum purchase required!

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